MOIST...
One of my college friends has a visceral reaction to this word. Apparently, she is not alone. Psychologists from Oberlin College and Trinity University conducted three different experiments to determine why 20% of the population was averse to it. While most of the participants claimed that it was due to the phonics with it sounding "gross," the same individuals did not have similar reactions to "rejoiced" or "foist". Whether consciously or subconsciously, the reality stemmed from the association with bodily functions.
My friend asked on his Facebook whether "juices" or "moist" was worse, and people unanimously chimed in that "moist" was by far the most "disgusting" and "ew". While the respondents were primarily women, one man noted that at least juices "can be mixed with alcohol and that sounds awesome by association". When I asked him how "moist" is not awesome by association, he retorted that "moist" is only relevant to the feeling of putting on one's clothes too soon after a shower, which is "yuck". After I challenged him that moist is also associated with cake or vagina, he said that he wanted to go there (with the latter) but did not dare. Yet, how is a moist vagina not a good thing? Doesn't it mean that a woman is appropriately turned on (face of the girl (part 2))?
My friend asked on his Facebook whether "juices" or "moist" was worse, and people unanimously chimed in that "moist" was by far the most "disgusting" and "ew". While the respondents were primarily women, one man noted that at least juices "can be mixed with alcohol and that sounds awesome by association". When I asked him how "moist" is not awesome by association, he retorted that "moist" is only relevant to the feeling of putting on one's clothes too soon after a shower, which is "yuck". After I challenged him that moist is also associated with cake or vagina, he said that he wanted to go there (with the latter) but did not dare. Yet, how is a moist vagina not a good thing? Doesn't it mean that a woman is appropriately turned on (face of the girl (part 2))?
Interestingly, the studies showed that the younger and more neurotic the participants were, the more likely they were to have a disdain for the word. Also, the more disgust they had with bodily functions, the more likely they were to take exception to the word. The root cause is probably because those same individuals associate it with sex; as one participant explained, "[i]t reminds people of sex and vaginas". Only a repressed society and/or individual would view sex and vagina as anything but beautiful (reclaiming the cunt (part 1)).
Visually, the shape of the lips to form the word is similar to puckering up and kissing. Perhaps it is just me, but watching hot, sexy men say that word made me moist.
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